B.Com Digital Marketing & Data Mining
Overview
The B.Com Digital Marketing and Data Mining program at Kangeyam Institute of Commerce (KIC) prepares students for the fast-growing digital marketing landscape and the power of data analytics. This course covers the strategic use of digital channels such as SEO, SEM, and social media marketing, along with the analytical skills needed to understand consumer behavior and market trends. By integrating data mining and marketing strategies, this program ensures that graduates are well-equipped to lead in the digital economy and make data-driven marketing decisions.
What you will Learn
- Principles of digital marketing and online branding
- Social media marketing strategies
- Search engine optimization (SEO) techniques
- Content marketing and content strategy
- Pay-per-click (PPC) advertising and Google Ads
- E-mail marketing and automation techniques
- Web analytics and performance tracking
- Data mining techniques and applications
- Consumer segmentation and targeting
- Digital advertising on social media platforms
- Data visualization and reporting tools
- Market research and consumer behavior analysis
Comprehensive Digital Marketing And Analytics Training
Comprehensive study of SEO, SEM, and social media marketing.
Training in data analytics and consumer insights.
Exposure to AI and machine learning in marketing.
This course develops accounting leaders adept in navigating complex financial landscapes and regulatory environments.
Why B.Com Digital Marketing & Data Mining at KIC?
An integrated professional accounting curriculum with a technology focus, linking practical applications with theoretical foundations.
Job Opportunities
Careers include Digital Marketing Manager, SEO Specialist, Social Media Strategist, Data Mining Analyst, and E-Commerce Consultant. Graduates can thrive in industries for advertising, media, and digital commerce.
Future Trends, Demand, and Opportunities
- With the rise of startups and digital businesses, has created a vast demand for digital marketing and data miners.
- Global Data-driven digital marketing roles are in demand globally, especially in North America, Europe, and Asia Pacific markets with a growing e-commerce focus.
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